{"id":443,"date":"2019-11-17T09:58:28","date_gmt":"2019-11-17T08:58:28","guid":{"rendered":"http:\/\/historiasdelahistoria.gruporomar.nl\/?p=443"},"modified":"2022-05-02T17:49:33","modified_gmt":"2022-05-02T17:49:33","slug":"la-cuna-del-cacaolat","status":"publish","type":"post","link":"https:\/\/historiasdelahistoria.rodmar.es\/index.php\/2019\/11\/17\/la-cuna-del-cacaolat\/","title":{"rendered":"LA CUNA DEL CACAOLAT"},"content":{"rendered":"\n<p>El primer Cacaolat lo elabor\u00f3 Joan Viader Roger en 1931. Joan era hijo de Marc Viader Bas,fundador de la sociedad an\u00f3nima Letona y propietario de la Granja Viader,a pocos pasos de La Rambla (calle Xucl\u00e0,4-6). Ese a\u00f1o,hijo y padre hab\u00edan estado en Budapest. Durante una boda,les hab\u00edan servido una bebida a base de leche y cacao que les encant\u00f3. Nunca hab\u00edan probado algo igual.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p> Tan enamorados quedaron de la idea que decidieron producirla industrialmente en Catalu\u00f1a,donde era desconocida. Al volver y tras varios ensayos,elaboraron el primer batido de cacao del mundo.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/historiasdelahistoria.rodmar.es\/wp-content\/uploads\/2022\/04\/15-43-46-cacaolat-1933.jpg\" alt=\"\" class=\"wp-image-921\" width=\"409\" height=\"271\"\/><figcaption>CARTEL DE CACAOLAT DE 1933.<br>FOTO: INTERNET.<\/figcaption><\/figure><\/div>\n\n\n\n<p>A la conocida base de leche,az\u00facar y cacao le a\u00f1adieron un ingrediente secreto,por lo que solo unos pocos privilegiados conocen la f\u00f3rmula que hace que el Cacaolat sea tan especial. As\u00ed se ha hecho desde 1931,a\u00f1o en el que se solicit\u00f3 la patente del producto como \u00abbebida nutritiva refrescante\u00bb. El invento sirvi\u00f3 para aprovechar la leche desnatada que nadie consum\u00eda,ya que en aquel entonces se prefer\u00edan productos m\u00e1s grasientos como la mantequilla.<\/p>\n\n\n\n<p>Una de las cosas que m\u00e1s gustaron del Cacaolat son los posos de chocolate que quedan al final. Esta guinda estuvo a punto de desaparecer ya que los Viader dudaban de si era bueno o no. La bebida y Pepi,su mascota oficial-un ni\u00f1o atl\u00e9tico con una cartera-se presentaron al p\u00fablico en la Fira de Mostras de Catalu\u00f1a de 1934. Fue un bombazo sin precedentes.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/historiasdelahistoria.rodmar.es\/wp-content\/uploads\/2022\/04\/15-43-57-pepi-cacaolat.jpg\" alt=\"\" class=\"wp-image-922\" width=\"368\" height=\"245\"\/><figcaption>PEPI,EL NI\u00d1O DE CACAOLAT.<br>FOTO: INTERNET.<br><br><\/figcaption><\/figure><\/div>\n\n\n\n<p>La producci\u00f3n de Cacaolat se vio paralizada entre 1936 y 1950,primero por la Guerra Civil y despu\u00e9s por la falta de abastecimiento de cacao de calidad. Despu\u00e9s de este par\u00f3n de quince a\u00f1os,el batido de chocolate preferido de los catalanes volvi\u00f3 con una fuerte campa\u00f1a publicitaria. Se populariz\u00f3 la famosa frase de \u00abcontra el fr\u00edo,Cacaolat caliente\u00bb y a lo largo de las d\u00e9cadas,ha apoyado activamente al deporte,adoptado al fallecido Copito de Nieve y superado los 80 a\u00f1os de vida. Incluso super\u00f3 una crisis muy importante en 2011,cuando estuvo a punto de desaparecer de los supermercados. Cuando se hizo p\u00fablica la noticia,las redes sociales estaban que echaban chispas con el hashtag #salvemoscacaolat.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/historiasdelahistoria.rodmar.es\/wp-content\/uploads\/2022\/04\/IMG_20191107_203253.jpg\" alt=\"\" class=\"wp-image-1078\" width=\"391\" height=\"567\"\/><figcaption>XUCL\u00c0 6-8. GRANJA VIADER.<br>FOTO: GLORIX.<\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El primer Cacaolat lo elabor\u00f3 Joan Viader Roger en 1931. Joan era hijo de Marc Viader Bas,fundador de la sociedad an\u00f3nima Letona y propietario de la Granja Viader,a pocos pasos de La Rambla (calle Xucl\u00e0,4-6). Ese a\u00f1o,hijo y padre hab\u00edan estado en Budapest. Durante una boda,les hab\u00edan servido una bebida a base de leche y [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-443","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","entry"],"_links":{"self":[{"href":"https:\/\/historiasdelahistoria.rodmar.es\/index.php\/wp-json\/wp\/v2\/posts\/443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/historiasdelahistoria.rodmar.es\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/historiasdelahistoria.rodmar.es\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/historiasdelahistoria.rodmar.es\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/historiasdelahistoria.rodmar.es\/index.php\/wp-json\/wp\/v2\/comments?post=443"}],"version-history":[{"count":2,"href":"https:\/\/historiasdelahistoria.rodmar.es\/index.php\/wp-json\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":1342,"href":"https:\/\/historiasdelahistoria.rodmar.es\/index.php\/wp-json\/wp\/v2\/posts\/443\/revisions\/1342"}],"wp:attachment":[{"href":"https:\/\/historiasdelahistoria.rodmar.es\/index.php\/wp-json\/wp\/v2\/media?parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/historiasdelahistoria.rodmar.es\/index.php\/wp-json\/wp\/v2\/categories?post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/historiasdelahistoria.rodmar.es\/index.php\/wp-json\/wp\/v2\/tags?post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}